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download (1)Less than three years after launching its service in the UK and Ireland, Netflix has passed 3 million subscribers. Worldwide, the streaming giant has surpassed 50 million customers.
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Netflix has topped its competition in the UK, which include iPlayer, the ITV Player, and 40D. Netflix is also planning on launching in six more European countries in the next month.
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Wedbush Securities analyst Michael Pachter says that Netflix still faces significant challenges despite its growth. Pachter believes that it doesn’t matter how many subscribers Netflix reaches if Hollywood decides to withhold its content. Said Pachter:

“If the content owners don’t think $9 [a month subscriptions] represents enough of a return for the viewing of their content, they will withhold that content,”

Will Neflix’s ever-increasing subscriber count make up for its low perceived ROI in the eyes of Hollywood execs?

[via Home Media Magazine]

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