Network security firm Procera Networks recently released a study stating that Netflix had taken a large hit to its streaming traffic from the Summer Olympics. Now Netflix has weighed in and has a slightly different take.
According to Procera, Netflix streaming traffic dropped 25 percent on the second full day of the Games. Netflix claims that not only did its streaming traffic not decline during the period referenced by Procera, but traffic actually grew during the period.
Dan Deeth, from research firm Sandvine, believes that the Games could have little to no negative impact on Netflix’s traffic:
“While it is too early to tell what impact the full two-week event will have on [Netflix’s] traffic levels (the first weekend has few marquee events), we would not be surprised to see the Olympics have little to no impact on Netflix and for their traffic to continue to slowly grow organically, even if it might not be growing as fast as other real-time entertainment applications,”
Procera, meanwhile, seems to have backed away a bit from its initial statement:
“The data was aggregated across a number of our customers that saw a dip in traffic on Sunday in Netflix, and a rise in Olympics streaming. We have a mix of large and small customers, cable and DSL, so some networks are more sensitive to video streaming that others.”
The plot thickens a bit. Do you think Netflix will actually see a small increase in traffic once the Olympics are said and done?
[via Home Media Magazine]