Netflix chief content officer Ted Sarandos spoke at a communications conference recently, and said that his company’s deal with AMC, home of such shows as Breaking Bad and Mad Men, has been beneficial to both companies. In exchange for helping underwrite the channel’s production costs, Netflix has received subscription video-on-demand access to the channel’s well-regarded shows.
“Our product is incredibly complimentary to the total ecosystem . . . [AMC has] a particular programming sensibility that works very well on Netflix . . . We can take a lot of risk out of the production of their shows,”
Netflix is also deeply invested in producing its own content, with several new or resurrected series such as House of Cards, Arrested Development and Hemlock Grove launching in the coming months.
Sarandos says that Netflix is able to benefit the media business by supplying its content partners (and, of course, itself) with user data that allows better programming decisions than are typically made in the TV industry.
Sarandos believes that based on this data, Netflix is able to create programming that is much more likely to be a hit with viewers. Said Sarandos:
“We establish early on whether there is an audience for the show . . . The most watched content on Netflix is exclusive to Netflix.”
How in tune with viewer sensibilities is Netflix, in your opinion? The company seems to be “betting the farm” on its exclusive content strategy—will it pay off?
[via Home Media Magazine]