Over-the-top video is becoming ever more essential to American homes. Based on recent research from Parks Associates, nearly 60 percent of consumers in U.S. broadband households subscribe to an OTT video service. These services include Netflix, Hulu Plus, HBO Now, and others.
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Parks estimates that the average U.
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S. broadband household spends around $9 per month on subscription streaming, which is an increase of $2 since 2012.
Brett Sappington, director of research at Parks, said the following about his firm’s findings:
“The number of hours watching video content continues to rise, exceeding 36 hours per week in 2014, with Internet video accounting for 36% of that time, or about 13.3 hours a week,”
Do you subscribe to an OTT service in your home, Insiders?
[via Home Media Magazine]
I think it’s more like 80% + Why I say that….. Out of 10 friends I have on my block.. 8 have NetFlix online..
Well stop the presses. Thanks for your incredibly thorough scientific approach to statistics. The entire community thanks you!
Well there you go Dan’s research is better then Parks associates
What’s more amazing is that he actually has 10 friends.
I wonder if he spouts the same shit over and over to his so-called friends. I bet they all laugh at him behind his back.
Lighten up guys. I sub to Netflix & Amazon prime & get OTA with a HD DVR. I’m set for about $15/month.