Just yesterday, the story broke that Netflix was planning on financing the upcoming sequel to the hit martial arts film Crouching Tiger, Hidden Dragon. Along with helping to cover the costs of creating the film, Netflix was also revealed to be planning the radical move of releasing the film on its streaming service the same day it hits IMAX theaters. Movie theater owners, understandably, are not amused.
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AMC Theaters, Regal Cinemas and Cinemark have all issued separate press releases declaring that if Netflix proceeds with its plans, they will refuse to screen the film in their theaters. Between the three chains, this accounts for more than half the IMAX screens in North America.
Comments made byRuss Nunley, VP of marketing and communications at Regal, are typical of the theater owners’ take on the matter:
“While a home video release may be simultaneously performing in certain Imax locations, at Regal we will not participate in an experiment where you can see the same product on screens varying from three stories tall to three inches wide on a smartphone. We believe the choice for truly enjoying a magnificent movie is clear,”
The lines are being drawn in the sand over this one, Insiders. Who’s going to blink first: Netflix or theater owners?
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Or will neither side back down?
[via Home Media Magazine]
Don’t want to see it but if I did I’d wait for it on netflix. Theaters way over priced. To take my family it’s about $100 to get in the door
I agree 100%.
Ditto.
While I understand the theaters unhappiness, I don’t see how they can stand in the way of alternative distribution methods like this. There will just too many possible distributional models floating around that producers will want to try.