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Is Netflix About to Lose Its Throne?

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Netflix has been sitting pretty at the top of the streaming video mountain for a long while now. It may not want to get too comfortable up there, however, according to a study conducted by London-based research firm MKM.
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While Netflix currently owns about 85 percent of the over-the-top video market in the U.S., that share is predicted to drop to 50 percent by 2018. 

MKM conducted its survey among nearly 50 executives in the entertainment industry. The study found that rival services such as HBO Now, MLB.tv, Showtime, MGM, Sling TV, PlayStation Vue, CBS All Access, Amazon Prime Instant Video, and Hulu will eat into Netflix’s lead over the next few years.

How accurate do you think this study will prove to be? And what, if anything, can Netflix to to keep its enormous lead?
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[via Home Media Magazine]

13 Responses to “Is Netflix About to Lose Its Throne?”

  1. Visitor [Join Now]
    Vernon Dent [visitor]

    -How accurate do you think this study will prove to be? And what, if anything, can Netflix to to keep its enormous lead?

    Very accurate.

    Obviously, NetFlix has to keep developing content–big time.

    • Visitor [Join Now]
      jamie [visitor]

      That’s also true of Amazon and Hulu. Content is not cheap but people will spend their money with whoever provides the most content. Right now it’s Netflix.

  2. Member [Join Now]
    Chad Cronin [chadcronin]

    The number one reason Netflix has always been the best is they offer the most variety for a low cost and the service works fast. I don’t want to sign up for a bunch of overpriced websites. That would just be A la carte. Plus most sites are priced way more than the amount of new content they can provide so I’d rather buy to own a lot of the shows as save money. I am waiting to see if Chelsea Handler has a show like her previous one and seeing how Netflix deals with pricing once they locked in price for me know ends in may. If I cancel I am not going anywhere else. I use cable also still

  3. Member [Join Now]
    Captain Betty [captain-betty]

    I agree with Chad… who wants to pay to access to multiple services? Ok, I have Amazon Prime, Hulu and Netflix… they all dovetail nicely. All Netflix has to do is keep doing what they’re doing and they’ll be fine. No one has the breadth of content as Netflix. I think they’ll be sitting pretty for quite a while.

  4. Visitor [Join Now]
    Danofive0 [visitor]

    I have NetFlix, Hulu with Show Time, And Warner Archives for all kinds of Old Movies & TV…I’m looking at less then $40.00 a month for all of it…..
    And I have a over the air set up that gets 69 channels…
    NetFlix will just keep on going. You can’t beat the online price. $7.99 a month for me until 6/16. Even if they up the price a few bucks. And they will. Everything goes up. it’s still a great deal…..
    You can’t beat it really…

  5. Visitor [Join Now]
    Danofive0 [visitor]

    NertFlix will be the king of the hill your years on end yet… if not for the next 20 years are so..
    The only thing I can see that will bring netFlix down. Is this.
    The Co’s don’t give them the rights to show the TV/Movies online..
    Then things will really change!

  6. Member [Join Now]
    FREE-VSTREAMTV [free-movie-biz]

    Streaming is exploding, and everyone is going to eventually offer streaming, so although Netflix is the king now, it will soon be dethroned by competition. I have been streaming and get every movie ever made, every TV show ever produced and all premium and in theater movies all for no monthly fee, so as I see it, this is the future, not paying a for Netflix which prices keep going up on.

  7. Visitor [Join Now]
    Ardilo [visitor]

    “Is Netflix About to Lose Its Throne?” No. That headline is about as moronic as anything that comes out of Donald Trump’s mouth with just as much credibility.

    • Visitor [Join Now]
      giantslor [visitor]

      Betteridge’s law of headlines:

      “Any headline that ends in a question mark can be answered by the word no.”

  8. Member [Join Now]
    pabbyt

    The others all have to learn the hard way something Netflix already knows (and Amazon is catching onto)…it’s ALL about the content! I actually tried Sling for 3 months and frankly could not wait to be rid of it…it was “cable lite” with so many commercials that I COULD NOT EVEN WATCH the few shows I found (similar experience with Hulu + who could not seem to quit charging me monthly after I cancelled it). Netflix has the widest variety and most content and their Netflix Original series are top notch, like Amazon’s Transparent. Netflix is here to stay, the others can’t compete with what you get for the $.

  9. Member [Join Now]
    BlueDesert [bluedesert]

    While Netflix might lose customers over the long haul (10+ years). It just has NO competition yet. The content on Amazon,Hulu,the premiums and network streaming sites offer a minimum of choices. Netflix outshines them all x 10.
    I get DVDS in the mail (and don’t stream at all). Netflix has every movie I want.Thought they deleted KUMIKO,THE TREASURE HUNTER before it was released and gave no good reason. I’m sticking with Netflix all the way. I’m only interested in NEW RELEASES and Netflix fills the bill. If I’ve seen a movie or TV show once,that’s all I’m ever going to watch it. Buying a DVD seems like a huge waste of money for me. I currently on the ‘2 at a time’ plan. If I play my cards right I can get and watch 4 movies per week.That turns out to be 16 movies a month, at $11.99 per month that’s about 75 cents per movie – with NO ADs,

    • Visitor [Join Now]
      Danofive0 [visitor]

      i have NetFlix three out in the mail.. $17.50 a month. And getting about 20 DVD’s a month… Comes out to about 88 cents a disc. And I have Hulu with show time… NetFlix streaming. Warner Archives & Acorn TV..
      For about $53.00 a month i got more then I can ever watch……..

  10. Visitor [Join Now]
    Ed Powers VOD Free Password Se [visitor]

    I really need to get a password for this site…theres a video i need to see so bad but cant find…best video ever but i cant find it for free…

    Ed Powers VOD Free Password September – http://edpowersvod.com/?vod=235158