Hulu is one of the great success stories of the modern entertainment age, leaping from a tiny joint venture of a few studios to a major streaming player in just a few years. Hulu CEO Jason Kilar has just revealed that Hulu Plus, the company’s paid subscription service, has topped 1.
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5 million subscribers.
Kilar also announced that Hulu’s revenue increased an incredible 60% from 2010 to 2011. Said Kilar:
“We exceeded our plan, despite the soft advertising market (economy) in the second half of 2011 . . . Overall the Hulu ad business grew aggressively, and Hulu Plus materially exceeded our plan.
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”
Hulu was put up for sale this last summer, but was taken off the market shortly thereafter. Kilar is confident that the site will continue its aggressive growth and continue to be appealing to content providers, advertisers and consumers:
“We believe our approach will enable us to secure more valuable content for our users and to secure content in more attractive windows than would otherwise be possible,”
Do you subscribe to Hulu Plus, Insiders? Would you consider it?
(via Home Media Magazine)
I tried HULU Plus but found the content to be lacking and always running far behind. I have found numerous sites on the internet that stream TV content, most of which have the shows posted with in an hour of their showing on TV. I have an old XP computer that I put a cheap HDMI video card in hooked to my TV and just use a blutooth mouse to search. Until the big networks realize they need HULU the content will not get any better. Everyone’s best bet is to move to the same service thus forcing the hand of the networks. Until this happens we will not see any change. Eventually the networks will begin to stream content themselves and other services will just fade away, until then we have HULU, Amazon, Netflix, Youtube and so on.
You can watch most shows on Youtube but I don’t count piracy. Hulu Plus has the shows legally 24 hours later which I don’t consider to be “far behind.” However they will need to bolster up their content. I think Hulu needs to
1- get another network on board. Right now they have an impressive line up with CW, Fox, NBC, ABC, and Viacom (on a delay). If they could get CBS they would change the game.
2- get the owners and other licensees to be exclusive. Right now exclusive isn’t the norm so you end up with Netflix deals being duplicated on Hulu, Amazon and even Blockbuster. That doesn’t win customers it just keeps them all confused as to which service they need.
3- focus on what they are good at. The Criterion deal fluffed out their content but Hulu was built on TV and needs to remember that.
4- which to me is the most important, fix the UI so it points me to shows I personally will like. Netflix keeps me hooked because through the rating system it knows things I want to watch.
I find Hulu to be a great add that fits well into todays streaming world. There is a lot of contents. The person stating that you can get the same stuff on YouTube has no idea what there talking about. I had Hulu Plus for three months now and have watched many programs that are Not available anywhere else. I have the time to watch because I’m recovering from surgery. I can’t do Redbox anylonger. Netflix, Blockbuster, and Hulu Plus does the trick really well!!!