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Hollywood has discovered that there’s some nice cash to be had in deja vu, as it resurrects more and more classic movies for limited theatrical runs in 3D. But will the public’s appetite for these blasts from the pasts run out?

Disney is launching its third classic film adapted into 3D this Friday with Finding Nemo. The Pixar tale follows (swims?) in the footsteps of Beauty and the Beast and The Lion King. The Mouse House also has a 3D conversion of Monsters, Inc. waiting in the wings this winter.

Other studios have gotten in on the 3D re-release train as well, with Titanic, Raiders of the Lost Ark, and the first Star Wars prequel getting 3D runs. More movies, including Steven Spielberg’s Jurassic Park, are on the horizon as well.

Bruce Nash, founder of the box-office statistics site The Numbers, says that for studios, the math is pretty simple when it comes to these 3D conversions:

“It’s an obvious thing for studios to do, given that they have these classic movies that are sitting on the shelves that they can relatively easily turn into a 3D version . . . There’s a very small incremental cost in doing the conversion — and a proven market for the films.”

Nash warns, however, that moviegoers could tire of paying for “old” movies with a 3D gimmick thrown in:

“There’s definitely a risk of diminishing returns . . . At some point, people will say, ‘All right, I didn’t mind ‘Star Wars’ and it was kinda cool to see ‘Jurassic Park,” but ‘Independence Day’ is one movie too many for me.”

How long do you think Hollywood can keep mining its past for these cheap 3D re-releases? Will movie fans tire of this trend and call more loudly for quality original content?

[via The Wrap]

5 Responses to “Hollywood Cashing in on the 3D Re-release Trend”

  1. Member [Join Now]
    ChadCronin [chadcronin]

    Now that 3D tv’s that use passive glasses are a fair price, I don’t have a large need to go see a movie in the theatre but am more interested in buying my favorite titles, but I did go see Titanic as sometimes it’s nice to see a film on the big screen

  2. Visitor [Join Now]
    Jeremy Cooke [visitor]

    “Raiders” isn’t in 3D. Shame. It’s just a 2D re-release to promote the upcoming Blu-Ray box-set. First I’ve heard of “Jurassic Park” in 3D. That’ll be amazing.

  3. Member [Join Now]

    Sadly, it is only about the Cashola…. but also it proves it that Hollywood is completely out of original ideas and the only thing that will save them is re-releasing popular movies with the additional extra money for the plastic glasses…

    If there were any sense of decency, the re-released films would be half price and/or the glasses would be free. Nope… all about the Cashola.

    or they can do the old 7-11 promo.. glasses with a purchase of a slurpee or kid’s meal… but, No, you HAVE to pay and get glasses to every film

    Even AMC’s, lame “rewards” program that doesn’t really give you anything worth while…members of the program could buy a special pair of glasses you could use at every show.. but then, that would require AMC to do something for the customer.

    BTW: Bruce Nash’s quote in the article is Hilarious… “box-office statistics” I’m still laughing…

  4. Member [Join Now]
    DiverGirl007 [divergirl007]

    I’m not a fan of the 3D format in general, let alone for a re-release. I find it difficult to adjust to the picture at first which can often result in eye strain or headaches; I know I am far from alone in this experience. I would much rather see original, well written standard films than 3D rehashes.

    Now if the technology allowed for total submersion in a film, all sides (including above and below), movement, and realistic sound (not just blaring loud sound from multiple speakers) I would be totally up for that. Would be more like a Disneyland ride than a movie I suppose.

  5. Visitor [Join Now]
    Robin Rosen [visitor]

    We have a 3D tv+we can change 2D to 3D but it works best on Animated movies such as “Shrek”. Time Warner on Demand 3D is great 3D. Many Blue-Rays can be converted 2D to 3D