Hollywood has discovered that there’s some nice cash to be had in deja vu, as it resurrects more and more classic movies for limited theatrical runs in 3D. But will the public’s appetite for these blasts from the pasts run out?
Disney is launching its third classic film adapted into 3D this Friday with Finding Nemo. The Pixar tale follows (swims?) in the footsteps of Beauty and the Beast and The Lion King. The Mouse House also has a 3D conversion of Monsters, Inc. waiting in the wings this winter.
Other studios have gotten in on the 3D re-release train as well, with Titanic, Raiders of the Lost Ark, and the first Star Wars prequel getting 3D runs. More movies, including Steven Spielberg’s Jurassic Park, are on the horizon as well.
Bruce Nash, founder of the box-office statistics site The Numbers, says that for studios, the math is pretty simple when it comes to these 3D conversions:
“It’s an obvious thing for studios to do, given that they have these classic movies that are sitting on the shelves that they can relatively easily turn into a 3D version . . . There’s a very small incremental cost in doing the conversion — and a proven market for the films.”
Nash warns, however, that moviegoers could tire of paying for “old” movies with a 3D gimmick thrown in:
“There’s definitely a risk of diminishing returns . . . At some point, people will say, ‘All right, I didn’t mind ‘Star Wars’ and it was kinda cool to see ‘Jurassic Park,” but ‘Independence Day’ is one movie too many for me.”
How long do you think Hollywood can keep mining its past for these cheap 3D re-releases? Will movie fans tire of this trend and call more loudly for quality original content?
[via The Wrap]