Netflix apparently keeps comin’ a courtin’, but fickle HBO doesn’t seem to be interested. That’s the interpretation one can make from Netflix CEO Reed Hastings’ continued overtures to HBO and the just as continuous rebuffs he seems to be receiving from the cable giant.
Hastings has made no secret of the fact that he (and his customers) crave HBO’s high quality original content on Netflix’s streaming service. As recently as Netflix’s Q2 earnings call yesterday, Hastings said the following:
“My point is that we’re just another network, and that when you have multiple networks, they often find ways of working together . . . So it’s a general point that it’s not a zero-sum game between HBO and Netflix. And that, in fact, there may be ways of working together. But there’s nothing particularly pressing.”
Hastings’ musings about a possible partnership were quickly quashed by a terse statement from an HBO spokesperson:
“We are not in discussions and have no plans to work with Netflix,”
As great as it would be for Netflix to obtain HBO’s outstanding original content for its streaming service, Hastings and his customers may have to resign themselves to the fact that HBO views Netflix as a competitor and will likely never budge.
What do you think Insiders: will HBO ever bite at the bait Netflix continues to dangle in front of it?
[via Home Media Magazine]