Here’s an idea that might keep executives at Netflix and Amazon up at night. HBO Go, the acclaimed premium network’s streaming service, may soon be unshackled from its sister pay-TV channel and go head-to-head with streamers such as Netflix and Amazon Prime Instant Video.
HBO CEO Richard Plepler, in a recent interview with Reuters, hinted at internal discussions about making HBO Go, which offers current and past episodes of many of HBO’s popular series, available without a subscription to HBO. As a stand-alone property available for a monthly fee, HBO Go would offer a compelling option to Netflix and Amazon subscribers who covet HBO’s premium content but don’t want to pay for the channel’s monthly subscription fee. HBO is already doing just that in Scandinavia.
According to Plepler, however, uncoupling HBO Go from its parent channel in the U.S. may still take some time. Said Plepler:
“Maybe HBO Go, with our broadband partners, could evolve . . . right now we have the right model. We would have to make the math work.”
If HBO Go were to become available on its own for, say, $10 or $15 per month, would you take the plunge?
[via Home Media Magazine]