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Fox Launches Digital HD Initiative

The future is here. At least that’s what Fox would have you believe with the launch of its long-rumored Digital HD initiative. The move is Hollywood’s latest attempt to get consumers to purchase films digitally.

The idea is that consumers will be more willing to buy digital movies if they are available in a timely fashion and don’t cost an arm and a leg. With the launch of Digital HD, there are now more than 600 Fox titles available to buy or rent in HD in every major digital video store.

The sci-fi hit Prometheus is the first new major release on Digital HD and is available three weeks before it bows on disc for $15.

Mike Dunn, worldwide president of Twentieth Century Fox Home Entertainment, said the following in a news release:

“With almost 800 million broadband connected devices globally, and millions of people accessing entertainment on those devices, we feel the medium’s time has come . . . DIGITAL HD redefines digital ownership in a way that presents consumers with a full range of benefits in a coherent way, and it allows them the chance to build digital movie collections that can literally be carried in the palms of their hands. “

Has Fox figured out the secret sauce for successful digital sell-through? Will you be trying out Digital HD?

[via Engadget]

6 Responses to “Fox Launches Digital HD Initiative”

  1. Member [Join Now]
    ChadCronin [chadcronin]

    I want tech specs compared to blu-ray. This is a great idea. Not into pesky DRM. Any chance that went away? Answer, no. I may consider buying some movies now that they will be HD and better priced

  2. Visitor [Join Now]
    BBQ [visitor]

    Hurray! Finally we can have digital movies! As opposed to all the analog movies we’ve been stuck with for so long. Because everyone knows that DVD, Blu-ray, music CD, etc., were all analog.

    What advantage for the consumer would any of those new “digital” formats that we keep hearing about (UltraViolet, and so on) have over “media”? They are NOT about the format but about the delivery method. Go ahead and deliver “digitally” movies in some existing open format (e.g., MP4 or MKV with H.264/MPEG-4 AVC) and we’ll all be happy. Because we’ll know what we’re getting – for example, to gauge quality, we can look at the resolution, bit-rate, and other quality parameters. But all of those new “digital formats” we hear about are all a scheme for controlling the market and, ultimately, the consumer. In other words, all of the advantages are for the seller and not for the consumer.

    The one issue that content owners have with media is that because of the inherent requirements (compatibility on set-top devices), the specifications have to be clear and standardized. Yes, that comes with extra expenses, but it guarantees the product will meet the expectations of the consumer, or the format will fail (Blu-ray vs HD-DVD). With “digital” delivery, for example, you could sign up for one thing and have it changed up on you a few months later. Then you’re facing the dilemma of canceling your service and starting all over.

    Unfortunately, the trend in recent years has been of manufacturers dictating (low) standards to the public, that is, substandard quality products are being continuously offered while high-quality products are phased out naturally (goes with the reduced buying power of the consumer in the last decade). This is true for products, services (“it ain’t how it used to be”) and the new growing domain: software. Low quality software is the norm nowadays, mostly because of the Internet delivery. As a professional developer, I cannot believe the acceptance of users of bad Internet services, which in its turn, drives the overall quality of software down. I guess, when most of its use is for entertainment, it’s easier to accept. It’s just so sad. Anyway.

  3. Member [Join Now]

    I also want to know SPECIFICS before anything else. The term “Digital” is just being partnered with “HD” like a two for one sale, or a catch phrase, just to make things sound good…. yet there are no set standards for quality.

    Sadly, I have analogue VHS tapes that look better than SOME newer “Digital” “HD” dvd and blu-rays and downloads…and that is a giant problem… because we keep getting told that Digital and HD are better.

    Don’t just use the hip buzz words- Back up your statement.

  4. Visitor [Join Now]
    Sunny Myers [visitor]

    In a word, no.

  5. Visitor [Join Now]
    Jack [visitor]

    Of course HD is better. After all it’s 4000 x 2000 with a whopping 1,280,000 bit bitrate.