Redbox Instant by Verizon is entering an extremely competitive marketplace. While the service has the clout behind the Redbox and Verizon names, some are wondering if the service has any real competitive advantages to help it stand out.
Fast Company has run an interesting article taking a look at the service, which is currently in public beta testing. The article concludes that Redbox Instant has “no clear advantage” over other streaming video providers, calling it “an awfully lazy attempt to compete with … already established players”.
From the article:
To tick off the biggest problems: Redbox has far less content than its arch rival Netflix; it inexplicably offers no TV shows, essentially making it the opposite of Hulu; it has no original content like HBO Go; nor does it come with streaming access on an endless array of devices, as Amazon’s Prime service does. Worse yet, talk with those behind the service, and they’re almost unable to explain in any compelling fashion why consumers would want to spend cash on Redbox Instant as opposed to another streaming option.
Fast Company concludes that the only real differentiator for Redbox Instant is the access it provides to nearly 40,000 Redbox kiosks across the country.
What do you think the advantages of Redbox Instant will be? Or does it have any?
[via Fast Company]