Here’s a topic we haven’t covered too much on this blog: video piracy. With the ever-increasing proliferation of illegally obtained and shared content across the web, digital platform security firm Irdeto conducted a survey that had some fascinating results.
According to Irdeto, nearly half of consumers around the world will watch less or no pirated content after learning of the damage it inflicts upon the media industry. Irdeto claims that its study is the largest of its kind, polling more than 25,000 people in 30 countries.
From Irdeto’s news release:
“This willingness by nearly half of consumers to change their viewing habits speaks to the huge impact that education could have on reducing the number of people who pirate video content,”
Irdeto CEO Doug Lowther expanded on this notion:
“A battle is being waged in the media & entertainment industry . . . Legal content offerings are no longer only competing against each other. Pirates have undoubtedly grown into a formidable foe that should not be ignored. With more than half of consumers openly admitting to watching pirated content, it is crucial that the industry tackle piracy head-on. To do so will require technology and services to protect the legal content as well as a comprehensive education program to help change the behavior of consumers.”
While we’re not going to ask you if you watch pirated content, we are interested in hearing your thoughts on the level of damage it may inflict on the media world, and what should be done about it.
[via Home Media Magazine]