Warner and Redbox, despite their disagreements over new release windows, are not enemies, or even frenemies. So says Coinstar CFO Scott Di Valeri, whose company is parent to Redbox.
Speaking at a financial services conference today, Di Valerio stated that Warner’s seat at Redbox’s negotiating table is wide open if the studio would like to pick up talks where they left off a few months ago. Says Di Valerio:
“We always believe having good relationships and good distribution agreements with your partners is the right way to go . . . If Warner wanted to come back and talk we would have the conversation with them and see what it looks like.”
Warner and Redbox’s content agreement lapsed a few months back when the studio and the kiosk operator couldn’t come to an agreement regarding Warner’s demand for a 56-day delay of new release titles. Redbox implemented a workaround effort to keep its kiosks stocked with the most in-demand Warner titles—a strategy that seems to be working.
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Di Valerio was quick to emphasize that the delay window is really the only point of contention between the two companies:
“We’re in it for the long haul doing the workaround for Warner product . . . We have an overall good relationship with Warner. We agree with them on 99% of the items for the most part. It’s really the length of delay that is the sticking point for us. It’s not like we are adversaries.
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We just have a disagreement on that one point.”
What do you think the odds are of a contrite Warner returning to the negotiating table? Should Redbox just get used to obtaining Warner titles through alternative means?
[via Home Media Magazine]
I can really care less about the delay window. It can be 120 days for all I care. 95% of the new movies are crap to start with.
And I have a ton of good Old Movies and TV shows to watch.
So I really don’t care..
Delay windows are nothing but a “made up” problem. The studios know that alot of people are impatient, and they use it to thier advantage to try to make people BUY something instead of waiting.
I mean…..if they “announce” Red Tails is coming out May 22, some people would be upset if they can’t rent it until June or July.
But nobody would be upset at all if the “announced” Red Tails would be released in June.
It’s all about getting in people’s heads. Individually, people tend to use common sense. In the masses, people tend to be “nuts”.
Same thing happens with video games, a release date is announced, and then if the game gets delayed to fix something, the internet blows up with “how can they do this to me this sucks……..I don’t know, I’d rather they fix the problem and give me a better product than deliver it when they said they would and it be broken.
People just need to stop thinking of the ANNOUNCED date as the release day, and start looking at the date they can rent it as when it’s being released.
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