The day may soon come when the only Blockbuster logos you see will be on little blue NCR-owned boxes. As BB’s brick-and-mortar business craters, NCR’s Blockbuster Express kiosks continue to expand towards a stated goal of 10,000 installed blue boxes by the end of the year. NCR will be adding another 500 kiosks to that tally by installing the boxes in QuikTrip convenience stores in Arizona, Illinois, Iowa, Georgia, Kansas, Missouri, Nebraska, Oklahoma, and Texas.
Whether the blue boxes will be replacing Redboxes is not yet clear, according to Home Media Magazine. The site does report, however, that “NCR has made no secret of its efforts to outbid Redbox when attractive high traffic retail locations become available.”
Speaking about his company’s business model, NCR Entertainment president Alex Camara said the following:
“[Disc] capacity is a benefit for us, and we have digital signage on kiosks that retailers appreciate because it helps them market and promote DVD rentals . . . [Kiosk rental] is a very low margin business. We only make money by renting lots of movies. It is a volume business.”
Will Blockbuster Express continue to survive and expand if (when) Blockbuster Video locations cease to exist, Insiders? How closely do you think Redbox is paying attention to the actions of its nearest rival in the kiosk business?
(via Home Media Magazine)