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downloadThe Roku! According to research firm Parks Associates, the Roku is the most-used streaming device in the U.S. market, with a market share of 37 percent. The Apple TV is the runner-up with a 24 percent market share.

Overall, the percentage of U.S. broadband households that use streaming media boxes has doubled in just the last two years to 14 percent.

Anthony Wood, founder and CEO of Roku, said the following about the news:

“We are delighted that independent research shows that we are the most popular streaming platform measured by usage on a U.S. household basis,”

Barbara Kraus, director, research, with Parks, believes that set-top boxes are a great value proposition for many and will continue to remain popular:

“Innovations such as next-gen game consoles and 4K or ultra-HD TVs will boost unit sales for these devices, but overall, consumers are reluctant to replace these big-ticket items solely for smart upgrades . . . As a result, streaming video media devices will have a thriving market because they can offer innovations such as streaming video at low prices.”

Do you have a set-top streaming device in your home? Does it happen to be a Roku box?

[via Home Media Magazine]

8 Responses to “And the Number One Streaming Set-top Box is…”

  1. Visitor [Join Now]
    vinyl [visitor]

    I have learn a few just right stuff here. Definitely price bookmarking for revisiting. I wonder how so much effort you put to make one of these great informative website.

  2. Visitor [Join Now]
    jamie [visitor]

    i have a roku and love it. very simple to setup and use and very cheap too.

  3. Visitor [Join Now]
    Movieluvr [visitor]

    Absolutely LOVE my ROKU! So many channels to choose from with it, and of course all the favorites are available like Netflix, Amazon, HuluPlus, Pandora, and new ones being added all the time.
    If nothing on Cable, I can always find something to watch using my Roku & often times I prefer it to what is on regular tv.

  4. Visitor [Join Now]
    dandapani [visitor]

    My original Roku died this year after years of service. I replaced it immediately with a Roku 3.

  5. Visitor [Join Now]
    Thomas [visitor]

    I tried out a Roku, but after a week I returned it. For a few bucks more you can get a Bluray player with all of the streaming services I wanted, plus the ability to play disks and also files from a USB drive.

  6. Visitor [Join Now]
    Ant [visitor]

    Does a computer count as a streaming step-top box?

  7. Visitor [Join Now]
    Christoph R [visitor]

    I have two set-top boxes a roku 3 and the Sony blu-ray Google TV. I like both and both have their pros and cons. But I do like the roku 3 because it is newer, smaller and has dedicated apps to streaming services.