The Roku! According to research firm Parks Associates, the Roku is the most-used streaming device in the U.S. market, with a market share of 37 percent. The Apple TV is the runner-up with a 24 percent market share.
Overall, the percentage of U.S. broadband households that use streaming media boxes has doubled in just the last two years to 14 percent.
Anthony Wood, founder and CEO of Roku, said the following about the news:
“We are delighted that independent research shows that we are the most popular streaming platform measured by usage on a U.S. household basis,”
Barbara Kraus, director, research, with Parks, believes that set-top boxes are a great value proposition for many and will continue to remain popular:
“Innovations such as next-gen game consoles and 4K or ultra-HD TVs will boost unit sales for these devices, but overall, consumers are reluctant to replace these big-ticket items solely for smart upgrades . . . As a result, streaming video media devices will have a thriving market because they can offer innovations such as streaming video at low prices.”
Do you have a set-top streaming device in your home? Does it happen to be a Roku box?
[via Home Media Magazine]