Comments on: Analyst: Redbox Deal Extension a Smart Move for Paramount

By: Joe Schmuck

Joe Schmuck — Mon, 21 Dec 2009 16:06:11 +0000

RunninWild [visitor]
0 0December 20, 2009 at 7:58 pm
Im sure they will Half…but go to boxofficemojo.com and look up the BIG HITS you’re talking about in 2010….OUCH! NOTHING THERE besides maybe Lovely Bones and Up in the Air. All the other stuff is Dreamworks animated, and they LOVE redbox (so says their CEO)

NEITHER ONE OF THOSE TITLES WILL MAKE IN EXCESS OF $25 MILLION AT THE BOX OFFICE.

By: RunninWild

RunninWild — Mon, 21 Dec 2009 02:58:56 +0000

Im sure they will Half…but go to boxofficemojo.com and look up the BIG HITS you’re talking about in 2010….OUCH! NOTHING THERE besides maybe Lovely Bones and Up in the Air. All the other stuff is Dreamworks animated, and they LOVE redbox (so says their CEO)

By: Halfassreporting

Halfassreporting — Fri, 18 Dec 2009 16:17:12 +0000

I like how you leave the part of the article out that says that this gives paramount the option of windowing redbox if the other studios prevail in litigation. Which is the whole reason they put the June opt out in. I guess you do want to sugarcoat it though like this is a great deal. Alls this deal does is let’s paramount dump of their junk titles in the first part of the year and protect the big hits in 2010. Don’t for a second think that if the other studios get their windows that paramount isn’t going to jump ship that’s the whole purpose of the opt outs.

By: Joe Schmuck

Joe Schmuck — Fri, 18 Dec 2009 14:47:51 +0000

Greenfield said:

“Citing Imagine That, which earned just $16 million during its theatrical run, Greenfield noted that the film was the number two Redbox rental during the week of its release in early October. The film did not even reach the top five in sell-through new releases that week.”

Of course it didn’t make the top in sell-through releases that week. It was released as rental only for 6 weeks. It wasn’t even available for sell-through until late November.

What an ANALyst Greenfield is!!!!!!!!!!