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More evidence of the shrinking or disappearing window between theatrical and VOD release is piling up on Amazon and Google, which have both begun offering new movies on VOD before the films’ theatrical release.

Amazon is renting The Hunter starring Willem Dafoe for $9.99 for a 48-hour rental period. The movie doesn’t hit theaters until April 6.

Google is offering The Hunter as well, and is also renting Dark Tide starring Halle Berry, which is not scheduled to hit theaters until March 30. Both titles are available for $9.99 on Google Play.

While neither of these films is a likely blockbuster, it does seem that more and more studios are moving up or eliminating the theaters-only release window. Is this good for the industry and good for consumers?

[via Home Media Magazine]

13 Responses to “Amazon and Google Renting Movies Before Theatrical Release”

  1. Member [Join Now]
    FREE-FLIXSNOW [free-flixsnow]

    Ouch, $9.99, crazy high rental price, especially for movies most would not mind waiting on. lol

  2. Visitor [Join Now]
    Charles [visitor]

    I don’t care if a movie is shown before it’s in the theaters or if there is a 60-day wait to rent it. I’m going to wait…it’ll still be new to me. If I like it a lot, then I’ll consider buying it. But $9.99 to rent? Don’t think so.

  3. Member [Join Now]
    krktoday

    If it catches on in will be the beginning of ridiculously high rental’s and the end of movie theatres. If this is a big money maker we can kiss goodbye 1.00 movies. It all start’s somewhere with people anxious to fork over the money. Remember when boxing was free on television or men could watch all their favorite football games without paying a couple hundred dollar’s to someone. The 9.99 is just to get their foot in the door to see if we will pay just as much at home as the theatres

  4. Visitor [Join Now]
    Michael Mackin [visitor]

    I guess some people have to be the first to see a movie — even a mediocre one — no matter the cost. I am in no way tempted to rent at 9.99 per movie just because it is available before its theatrical release. Netflix has a huge backlog of movies available on DVD that I can work my way through while I wait for these artificial windows to close. Or, better yet, I can do something else with my time. I don’t need to be entertained 24/7.

    • Member [Join Now]
      vlsnaws

      I’ll read a book — a *real* book — while I wait avoiding Ho$$ywood scalping. I’m realy, really tired of being rapped by the Movie Industrial Complex.

  5. Member [Join Now]
    tomcole37853

    Lots of B movies never go to theaters and these are, with out a doubt, B movies. This has to be some trick from the production companies to promote VOD

  6. Visitor [Join Now]
    Curt Brown [visitor]

    Like everyone else is saying, $10 for a rental is way too high. I’ll watch The Hunter when it comes to a redbox for a buck 26.

  7. Visitor [Join Now]
    Unab8d_Ly4m [visitor]

    I read this and can only think of “Spaceballs”. If you don’t know what I am talking about, shame on you.

  8. Visitor [Join Now]
    sam [visitor]

    Will men in black be offered? For 10.00 dolllars. I don’t think so. Is ten dollars where we’re going from one dollar? I can wait til it comes to the box it’s the same movie.

  9. Visitor [Join Now]
    Trista [visitor]

    A $10 rental could be good if you didnt want to go sit in a movie theater with a hundred other people eating a $7 bag of popcorn with a $5 cup of soda after already having spent anywhere from $6-14 per movie ticket. I would consider the $10 rental for 48 hrs, instead of the $18-26 privilege I would be have to pay to be able to ” watch” the movie for its 2 hour duration at the theatre. In my opinion, (especially with many people having decent home theatre systems or at least decent TVs), why not have a fun family or date movie night at home for the Cost of the $10 rental, and whatever treats you want? The cost would be less, as you could have more than one person able to watch the film without having to pay for more tickets. If you have the rental for 48 hrs, you could then pause it for restroom breaks, re-watch or rewind the movie. It would also be an interesting option to have for people who are on bedrest, post-op, sick, or unwanting / unable to travel and enjoy the atmosphere of the theatre

    • Visitor [Join Now]
      Sands [visitor]

      I agree, especially if good “block busters” participate in these sneak previews

    • Member [Join Now]
      jskbest

      I totally agree with you. I think people are mistaking this as replacing normal rentals…which it isn’t. This option isn’t refering to “after” boxoffice release, its refering to before or during boxoffice time. I personally think that this will force theaters to have a reality check regarding their ungodly prices for simple products. It is insane when four people can go to the theater and pay more for soda and popcorn than what they did for the tickets! I think that I paid $15.00 for two sodas and a popcorn the last time I went to the theater. So, if I can watch a movie that I would go to the theater to view for a fraction of the price…I am for it! It will make the experience even more enjoyable! View it as the new age drive-ins…you can cram your car/house full of people so more can benefit without having to “break the bank”! lol

  10. Visitor [Join Now]
    Raymundo Koepp [visitor]

    I don’t own a TV so I don’t care!