New shows that are coming to Prime Instant Video because of the deal include America’s Next Top Model, Everybody Loves Raymond, Undercover Boss, United States of Tara, and others.
Brad Beale, Director of Digital Video Content Acquisition for Amazon, said the following about the expanded agreement:
“CBS was one of our earliest content partners for Prime Instant Video and our Prime customers have consistently told us how much they love having access to great CBS and Showtime shows . . . Adding a wider selection of great TV series, while extending our already popular selection of CBS programming, continues to make Prime an even better deal for customers – and we love that.”
Scott Koondel, Chief Corporate Licensing Officer for CBS Corporation, was similarly effusive:
“We’re very pleased to extend our relationship with Amazon and their Prime Instant Video service . . . Clearly the appetite for CBS programming continues to be very healthy, and we look forward to continuing to reach and establish new fans through Amazon’s terrific platform.”
The streaming business just keeps getting more and more competitive. Will Amazon’s arch-rival Netflix be able to come up with a counter-punch to this new deal?