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download (1)3DTV, which just a few short years ago was hailed as the next big thing in television, has just suffered another major setback. The BBC has indefinitely suspended its 3D broadcasts, citing a very British bit of feedback that its viewers thought the format was “hassly.”

3DTV recently lost the support of sports behemoth ESPN, which also said that lack of consumer enthusiasm for the format had led to its decision. With more and more focus being placed on ultra high resolution 4K TVs and content, 3D looks like it may be fighting a losing battle for relevance.

According to BBC 3D chief Kim Shillinglaw, 3D’s theatrical attractiveness may also just not translate into a home viewing experience:

“I think when people watch TV they concentrate in a different way . . . When people go to the cinema they go and are used to doing one thing — I think that’s one of the reasons that take up of 3D TV has been disappointing.”

Have you been watching 3DTV in your house?

[via PaidContent]

6 Responses to “3DTV Takes Another Hit as BBC Suspends Broadcasts”

  1. Visitor [Join Now]
    Ant [visitor]

    I don’t even have a HDTV nor can my old compound eyes see 3D. :P

  2. Visitor [Join Now]
    charles pilcher [visitor]

    the problem with 3d is the lack of movie rentals,3d movies are what is keeping theatre in business.also the tv jumped the gun,should waited till prices dropped.
    yes i have 3dtv and when we can we watch movies on it.

  3. Visitor [Join Now]
    Charles Clines [visitor]

    I have a 3D TV and my family love watching 3D movies and documentaries. It would be great to see more 3D rental opportunities. Family Video carries some, but not all the moves that were released in 3D. Also, prices for 3D DVDs need to be lower; most consumers aren’t going to pay $34 or so for them. Anyway, we’ll enjoy 3D as long as there is content to watch.

  4. Visitor [Join Now]
    Thomas [visitor]

    3D in theaters gives me a headache, I’m certainly not buying one d=for my home.

  5. Visitor [Join Now]
    Allen [visitor]

    I have had a love for 3D and have been wanting one but getting a 3D TV and a 3D DVD player I have been waiting for the price to come down a lot. It’s not the fact that people watch the TV different than they watch at the cinema. It’s the fact that most that watch it at the cinema is the only way they can afford to I haven’t checked but I would safely say that 80%+ of those that go to the cinema make less than 30K a year and today that’s not much

  6. Visitor [Join Now]
    personal 3d viewer [visitor]

    I had spent lot of time searching for this