3DTV, which just a few short years ago was hailed as the next big thing in television, has just suffered another major setback. The BBC has indefinitely suspended its 3D broadcasts, citing a very British bit of feedback that its viewers thought the format was “hassly.”
3DTV recently lost the support of sports behemoth ESPN, which also said that lack of consumer enthusiasm for the format had led to its decision. With more and more focus being placed on ultra high resolution 4K TVs and content, 3D looks like it may be fighting a losing battle for relevance.
According to BBC 3D chief Kim Shillinglaw, 3D’s theatrical attractiveness may also just not translate into a home viewing experience:
“I think when people watch TV they concentrate in a different way . . . When people go to the cinema they go and are used to doing one thing — I think that’s one of the reasons that take up of 3D TV has been disappointing.”
Have you been watching 3DTV in your house?