We already knew that this Christmas broke box office records, but it looks like Hollywood at large has enjoyed a banner year. Not only did box office receipts climb from 2011, but the total number of tickets sold rose for the first time in three years.
In 2011, 1.29 billion movie tickets were sold, which sounds like a lot but was actually the lowest amount since 1995. Increasing ticket prices have generally allayed the decline in ticket sales. This year, however, the total number of tickets sold is predicted to hit 1.36 billion. Overall revenue is projected to rise 6 percent over 2011, when Hollywood raked in$10.2 billion.
Dan Fellman, head of distribution for Warner, had the following explanation for consumers’ renewed love for going to the movies:
“Every home has a kitchen, but you can’t get into a good restaurant on Saturday night . . . People want to escape. That’s the nature of society. The adult population just is not going to sit home seven days a week, even though they have technology in their home that’s certainly an improvement over what it was 10 years ago. People want to get out of the house, and no matter what they throw in the face of theatrical exhibition, it continues to perform at a strong level.”
How much do you estimate you contributed to Hollywood’s record-breaking year?